A powerhouse partnership paved the way for good causes to come in artful and delicious package.

For Unilever Foodsolutions (UFS), through brands Lady’s Choice and Best Food Mayonnaise, the mission is quite simple. With trusted brands in the foodservice industry over the years, Unilever Foodsolutions believes that quality is everyone’s responsibility. From improving the quality of life of chefs and foodservice practitioners inside to help improving the quality of life of kids afflicted with chronic illnesses.

There are a million ways to make it happen. So, why not start with one? But with its execution, real compassion and real love are best felt and done with partners.

Kythe Foundation, a non-stock, non-profit organiztion that addresses the psycho-social needs of pediatric patients (particularly those with cancer), serves as a nurturing haven of faith and hopefulness for young kids who are afflicted with illnesses. The foundation’s strong vision to uplift the spirits and strengthen the minds and hearts of these patients and their families drives UFS to name it as the beneficiary of their collaborative project titled Celebrate Love.

Quality in innovation and social responsibility.

Real quality and consistency — these are two words that ring true of the commitment that UFS puts forth in its services. In fact, it has recently introduced a revolutionary way to make a UFS experience more foodservice-friendly. Lady’s Choice and Best FOod Mayonnaise now come in better packaging, with the new 5.5 L Professional Tubs, which promises not just world-class taste and flavor but also efficiency and convenience that marks the clear and practical distinction of real quality.

Howevere, UFS believed that there is more to reinforcement of functionality and brand heritage. If they really want to campaign for the real thing, they have to see there efforts manifest in big and real changes in society. For them, real quality comes with the real experience of touching and improving lives.

Celebrate Love, is born out of UFS’ continuous efforts to upgrade the quality of their products that will generate real food experiences for Filipinos. These experiences include wonderful celebrations of the more intimate and unforgettable moments with families and friends by partaking in the most delectable dining adventures. These innovatice efforts are frontlined by two of their brqnds — the Lady’s Choice Mayonnaise and the Best Foods Mayonnaise — which have remained as the foodservice industry’s best preferred choices.

Lady’s Choice and Best Foods share in the Kythe Foundation;s objectives to improve the quality of life of children. this time, their role is to provide quality ingredients that are able to address the needs of these young kids and make their food experience flavorful and more enjoyable.

Hence, a powerful project is born.

A Celebrate Love series shall conduct outreach programs in Kythe’s partner hospitals all over the country. There will also be short and interactive cooking demonstrations with the kids to provide a worthwhile and enjoyable leisure time for them.

Indeed, real love is spread around in one big, happy shared experience.

THE HEART IS ART

Leading lifestyle store Team Manila, a multi-disciplinary graphic design studio in the Philippines that has successfully inspired and elevated the Filipino and the country through art and creativity, shares their talent by specially designing a shirt that best represents the heartfelt and collaborative efforts to make a difference in the lives of the Kythe children. Everyone may purchase the Real Love shirts at Team Manila, where all of the proceeds will also be donated to the foundation.

As a wise man once said, quality is never an accident. It is always the result of high intention, sincere effort, intelligent direction and skillful execution. It does not take a lot to build a quality life, for hope is not an expensive commodity. It can be easily achieved if everyone unites and give it willingly.

If you are in the foodservice industry and would like to know more about the Unilever Foodsolutions’ 5.5L Professional Tubs, contact 588-8855 (Metro Manila) or 1-800-588-8855 (outside Metro Manila) or email: foodsolutions.philippines@unilever.com. To volunteer or donate to Kythe Foundation, visit www.kythe.org. To know more about Team Manila Real Love shirts, you may visit their branches at Rockwell, SM Mall of Asia and Trinoma. (PDI)